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Samsung Super Amoled

Serial Cut captured the colourful world of the Samsung Galaxy Tab, the splash of colours literally comes off the display. Serial Cut had a blast playing with paint and creating this visual for the Samsung AMOLED campaign ‘Alles komt tot leven’, commissioned by Cheel. They used real paint and photographed the splashes. In postproduction they transformed the outburst of colours into the final campaign image


Client: Samsung 
Agency: Cheel
Creative Director: Ton van Jole
Art: Serial Cut
Photography: Paloma Rincón Rodriguez
Producer: Julien Kraakman
Styling: Javier La Pera

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