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Where is reckless Wally?

We were approached with a fun and interesting challenge by Code d’Azur: “We want to develop an interactive Where is Wally poster for Healthy and Safe Work”. The Dutch Ministry of Social Affairs and Employment launched a great program to increase the quality of workplaces in the Netherlands. As part of the campaign the interactive poster was developed where unsafe situations could be scanned using an augmented reality app. When the danger was spotted and scanned a short animation about the situation and how to solve it was shown. Artbox developed the poster, animations and infographic. 

Credits

Client: The Dutch Ministry of Social Affairs
Agency: Code d’Azur
Illustration: Kingcoma
Animation: Kingcoma
Infographic: Eric Smilde

See entire case
Where is reckless Wally? - Full Poster

Where is reckless Wally?

Full Poster
Where is reckless Wally? - Infographic

Where is reckless Wally?

Infographic
Where is reckless Wally? - Detail

Where is reckless Wally?

Detail
Where is reckless Wally? - Detail

Where is reckless Wally?

Detail
Where is reckless Wally? - Detail

Where is reckless Wally?

Detail
Where is reckless Wally? - Can you spot the danger?

Where is reckless Wally?

Can you spot the danger?
Where is reckless Wally? - Can you spot the danger?

Where is reckless Wally?

Can you spot the danger?
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