Adidas Main Landscape

Adidas X Lego

For the Adidas Originals x Lego Kids collab Adidas asked us to produce the concept of ‘re-built by kids’. To show LEGO creations of actual kids we (re-)built and brought to life their creations using stop motion.We're really happy to finally collaborate with director Rogier Wieland. Who else could do this amazing Lego stop motion piece? Carlfried Verwaayen signed up for the product photography. A dream team.

Credits

Client: Adidas
Creative lead Adidas:
Rachel Sato-Banks
Art director Adidas: Sam MacKrill
Creative Copy Adidas:
Kwame Wilson
Producers Adidas:
Craig Melton, Galini Zachou

Production: Artbox
Producer:
Geert Jansen
Director, animator:
Rogier Wieland
Photographer: Carlfried Verwaayen
Assist:
Collin Hill
Set:
Gloudy
Retouch artist:
Jan Daniel Wolters
Sound:
Kloaq

Director's Cut
Adidas X Lego
Product photography
Adidas X Lego
Product photography
Adidas X Lego
Making of Adidas x Lego