You do recognize something, but what are you looking at?
When you see the name Chupa Chups, the concept hits your brain. You can see that illusion knows how to go the extra mile in the R&D in order to find and create that WOW factor. In the end it is all about passion and having fun and this is what you see and feel in these images.
Agency: Serviceplan Group
Global Chief Creative Officer: Alexander Schill
Global Head of Art: Michael Wilk
Art Direction: Mirjam Olga Strzata
Managing Partner: Florian Klietz