Evnia by Philips : Reinvent the rules
Games shouldn't just be played. They should come alive.
That's the belief at the heart of Evnia by Philips - a monitor brand built for gamers who refuse to settle.
Technically flawless. Visually stunning. And designed to pull you in from the very first frame.
In 2025, Creative Director Chris Barton came to us with a campaign already rooted in a strong idea: three PC game worlds, brought to life inside a minimalistic wireframe environment. Our job was to take that concept further — to make it richer, deeper and impossible to ignore. We did so in strong collaboration with Chris. Resulting in still and moving imagery to be used everywhere.
The Concept
The answer was hiding in plain sight — literally on the back of every Evnia screen. That distinctive grid became our visual DNA.
We mapped the entire campaign around the process of digital world-building itself: starting from a flat 2D grid, evolving into a 3D grid with blocks, progressing through wireframe renderings with light and shadow, all the way to fully rendered, breathtaking game worlds. Creation as concept. Process as beauty.
Credits
Client: Evnia, Philips
Creative director: Chris Barton
Global Marketing lead: Sally Shi
Production: Artbox
Producer: Isabel Chorus-Mueller
Creative director: Geert Jansen
Film production:
Creative direction: Geert Jansen, Menno Fokma
Direction: Menno Fokma
Design and animation: Jurg Neve, Freek Freriks
Character animation: a good beer, Kees Sparnaaij
Lighting, shading: Freek Freriks, Jurg Neve, Julien Kraakman.
Compositing: Menno Fokma, Kees Sparnaaij.
Meta human design: Reblika
Interior design: Yucon VR
Music & sound design: Thndr.
Voice talent: IRAH, Harvey voices
Stills production:
Creative direction: Geert Jansen
Concept Art: Bart Bus
3D design: a good beer, Julien Kraakman
Character poses: a good beer, Kees Sparnaaij
Post production: Fulco Smit Roeters
The Execution
Three games. Three worlds. Three characters - each cast from a different corner of the globe, each playing both the gamer and the game character simultaneously. A shooter. A race. A fantasy epic.
Everything was built from scratch. Characters, environments, worlds - conceived, designed and produced in full. The result was a campaign that didn't just show what Evnia screens can do. It demonstrated, frame by frame, how imagination becomes reality.
The Result
A global campaign that speaks to a wider audience without losing the soul of gaming culture. One that turns a technical product into an emotional experience - and makes Evnia the gateway where the game stops being something you watch, and starts being something you live. The complete toolkit proving all assets to set out across all platforms and event stands.