Fairphone

We teamed up with Fitzroy Amsterdam to bring this Fairphone commercial to life. Fairphone, a Dutch brand at the forefront of sustainable technology, wanted to unveil their refreshed brand identity and new logo in a special way – and we think they absolutely nailed it.

Artbox played a major role in this project, with our very own Geert Jansen co-directing alongside Jorrit Stollman. Meanwhile, the team at a good beer brought Mobi, the lovable waste-collecting robot to life. All the way from the R&D character design phase to a fully animated friendly character.

In the end, everything came together in a dynamic edit showcasing the power of sustainable technology.

Credits

Client: Fairphone

Agency: Fitzroy

ECD: Mischa Schreuder

Creative Direction: Marlon von Franquemont & Reinier Gorissen

Account: Marnix Tiggeloven & Iris Steinvoort

Agency Production: Annejes van Liempd & Inge Zoete

Production: Artbox

Direction: a good beer & Jorrit Stollman

Design: a good beer

Character modelling: Kingcoma

Animation: a good beer

CGI, lighting, shading, rendering: Studio Katananga

Compositing: Giso Spijkerman

DOP: Ruzbeh Babol

First AD: Philip Young

Second AD: Steven Gielen

First AC: Indy Hamid

Second AC: Ivo Valkenburgh

Robotic Arm Operator: Navid Tansaz

Gaffer: Uwe Kuipers

Best Boy: Reinout Bakker

Lighting: Thom van Dongen, Ciro Naastenpad, Nils, Juliette Gruter

VTR: Frank de Bruijn

VFX Supervisor: Giso Spijkerman

Styling: Xaviera Aubri & Puck Zeegers

MUAH: Christel Man & Marjolein van Dijk

Location Manager: Jan-Peter Wieringa

Art Department: Lois van Galen

Casting: EVD Agency & Dutch Casting Agency

Edit: Ronnie Editing

Sound: Sizzer Amsterdam

CGI: Studio Katananga & Giso Spijkerman

Grade: Erik de Grot