Freeletics approached us with a dream briefing to create bespoke illustrations and animations. Challenging the current illustration style in fitness land we were asked to come up with refreshing angles, inclusive body types and a bold style. We were so excited to team up with Josephine Rais on this job and boy did she deliver! Studio New Motive brought the illustration to life using minimal but smooth and detail oriented animation. We’re excited to have been part in showing “fitness” and “illustration” can be a great and aesthetically eye-catching mix. Thanks to the team at Freeletics for the great collaboration!
Art Director: Marcela Jardini & Augusto Santos
Illustration: Josephine Rais
Animation: Studio New Motive