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Galeria Kaufhof

Heart by Heart, Together We Celebrate. 

In 2016 Scholz & Friends asked us to collaborate on the 2017 Christmas campaign for Galeria Kaufhof. Bardo Hogendoorn started off with creating beautiful realistic animal characters which would enter a magical forest after crossing a bridge. Over the year we developed cut out print boards for the shop windows, animation for the augmented reality game app, digital billboards, instore video and last but certainly not least, the commercial.

The idea was to tell the journey of the animals before they arrived at the bridge as an illustrated book, and only to show them as photo real characters after that scene. We asked the talented Manuel Ferrari to direct our in-house studio for creating the film.

Together we shaped the idea of an illustrated book into a pop-up book animated in a way that it would actually work when we would print it, giving it that tactile and crated feel.

Credits

Client: Galeria Kaufhof
Agency: Scholz & Friends
Production studio: Artbox
Director: Manuel Ferrari 
Executive Producer: Geert Jansen 
Assistant producer: Robin Schoonheijt 

Pop-up book 
Design and animation: Johannes Matsson, Jurg Neve 
Character illustrator: William Kruidhof 

Photo-real ending 
Character design: Bardo Hogendoorn 
Character animator: Kees Sparnaaij 
Lighting artist: Charlotte Piogé 
Environment modeling: Sjoerd Olislagers 
Post production: Darlings 
Grading: Brian Krijgsman
Compositor: Lise Prud’homme 
Music and Sound fx: Ambassadors 
Composer: Sebastiaan Roestenburg  
Sound fx: Rens Pluijm

See entire case
Galeria Kaufhof - Bear

Galeria Kaufhof

Bear
Galeria Kaufhof - Fox

Galeria Kaufhof

Fox
Galeria Kaufhof - Squirrels

Galeria Kaufhof

Squirrels
Galeria Kaufhof - Fox & Rabbit

Galeria Kaufhof

Fox & Rabbit
Galeria Kaufhof - Deer

Galeria Kaufhof

Deer
Galeria Kaufhof - Christmas Tree

Galeria Kaufhof

Christmas Tree
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