Medice: ADHD

Medice decided to take on the challenge of debunking common misconceptions around ADHD. Recognizing the sensitivity and complexity of the topic. They sought an engaging and creative way of dispelling the false narrative around this misunderstood disorder. This being a project that needed to be done from concept to final delivery, meant that it was the perfect assignment for a good beer. After all, they are an ideas brewery and craft studio who will put all their skills to the forefront. So they embarked on a journey to craft a modular narrative that would vividly portray ADHD's multifaceted nature for different touchpoints.