Peasy

Make Brussels approached us with the brief to create an iconic character for Peasy, a Belgian financial advice and comparison platform dedicated to helping customers save money.

We kicked off the project with an in-depth R&D and character exploration phase, with the legendary character designer Bardo Hogendoorn experimenting with shapes, textures, and defining features to craft the right personality and visual identity. Once the direction was established, we moved into 3D, with the team at a good beer building the virtual character using a combination of software tools.

With the final model approved, studio a good beer brought Peasy to life through a series of stills and short animations, showcasing the character’s versatility and charm.