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Quaker Cruesli

Delicious keeps getting better

Introducing CruesLi, a little highly energetic cluster who will show you around Quaker’s range of products in a new campaign conceived by our friends at Fitzroy.

And our first collaboration with director Jorrit Stollman, who was the perfect fit for the project in which a CGI character is integrated fingerlicking highspeed food shots.

Also the perfect project to let Artbox powered animation studio ‘a good beer’ shine. Like for the Ouwehands Zoo advert they’ve worked together with Bardo Hogendoorn on the character and took responsibility for all animation.

We now created the TVC and digital assets for Cruesli masterbrand and Colours. More to come in the near future.

Delicious keeps getting better indeed.


Brand: Quaker
Agency: Fitzroy
Production: Artbox
Director: Jorrit Stollman
Executive producer: Geert Jansen
Producer: Wieke Hovingh
Director of Photography: Piet Deyaert
Animation studio: A good beer

Character design: Bardo Hogendoorn
Character rigging: Kees Sparnaaij
Animation: Kees Sparnaaij, Sem Assink
Lighting, shading: Julien Kraakman
Compositing: The Outpost
Grade: Tim van Paassen, The compound
Sound: Mari Koning, Joshua Petit, Soundright
Editing: Jelmar Hoekstra, Bodhi Le Belle, PIXMIX Studios

making of