Robin Wood Every serving comes with a price

Every serving comes with a price: Beef is one of the main causes for the destruction of our natural forests.

One of the art directors of Serviceplan Campaign X came up with the superb (gold) idea to create a series of stunning visuals of delicious beef, but then if you take a closer look you see that it’s not beef, but cleared land and destroyed forests. Photographer and image manipulation artist Fulco Smit Roeters did a fantastic job executing this idea.

A steak, ribs and patty burger are served! Will you still enjoy it? Robin Wood was happy to use the campaign. Hopefully it will harvest as many publicity and awards as the previous campaign Bangkok studio Illusion who we also represent created.