FASHION WEEK LONDON

Superdry invited us to create 2,5 minutes worth of visual content for their virtual catwalk during London Fashion Week. The visuals could been seen in the public space. A green screen edit of models in the sport’s line was delivered to us, we had cart blanche to create visuals and 2 weeks to deliver. Hyperculture decided to approach the project bottom up, while referencing progressive magazine layouts. They went full experimental mode.