Zeeman was wondering what you do actually pay for a good eau de parfum? And they found out that it isn't that much if you don't design that super special bottle and create a commercial with a famous cast. Persuade created a campaign to tell this story. We directed and produced the commercial for TV, cinema and online and we created the ad for instore and outdoor. The campaign is used in 6 countries in which the textile retailer is active. We’re proud to say this campaign won seven awards including 3 gold and 1 grand prix and SAN, Esprix and Dutch Creativity Awards.
Director: Menno Fokma, Manuel Ferrari and Geert Jansen
Producer: Geert Jansen
Design: Manuel Ferrari, Menno Fokma and Freek van Haagen
Animation: Manuel Ferrari, Menno Fokma
Music and sound: Audentity
Composer: Guido Maat